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            <title>Deep-Dive: The Perfect Marketing Tracking Setup in Customer Journey Analytics</title>
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            <description>&lt;p&gt;&lt;p&gt;Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing tracking in Adobe's Customer Journey Analytics.&lt;/p&gt;
&lt;p&gt;This exclusive session will equip you with the tools you need to turn your data project into a success.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;What you'll learn:&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Go beyond the fundamentals&lt;/strong&gt;: Frederik will walk you through the key steps of setting up marketing tracking in Customer Journey Analytics, based on accurate and actionable marketing data.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Get hands-on&lt;/strong&gt;: Participate in live exercises and Q&amp;amp;A to solidify your learnings and get personalized guidance from Frederik.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Unlock hidden insights&lt;/strong&gt;: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey.&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.accutics.com/deep-dive-the-perfect-marketing-3"&gt;&lt;img src="http://video.accutics.com/64968561/100745452/2896e5048fd22e3c3d73906e0caebd24/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 29 May 2024 13:07:58 GMT</pubDate>
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            <itunes:summary>Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing tracking in Adobe's Customer Journey Analytics.
This exclusive session will equip you with the tools you need to turn your data project into a success.
What you'll learn:
Go beyond the fundamentals: Frederik will walk you through the key steps of setting up marketing tracking in Customer Journey Analytics, based on accurate and actionable marketing data.Get hands-on: Participate in live exercises and QA to solidify your learnings and get personalized guidance from Frederik.Unlock hidden insights: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey.</itunes:summary>
            <itunes:subtitle>Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing tracking in Adobe's Customer Journey Analytics.
This exclusive session will...</itunes:subtitle>
            <itunes:author>Accutics</itunes:author>
            <itunes:duration>52:51</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing tracking in Adobe's Customer Journey Analytics.&lt;/p&gt;
&lt;p&gt;This exclusive session will equip you with the tools you need to turn your data project into a success.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;What you'll learn:&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Go beyond the fundamentals&lt;/strong&gt;: Frederik will walk you through the key steps of setting up marketing tracking in Customer Journey Analytics, based on accurate and actionable marketing data.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Get hands-on&lt;/strong&gt;: Participate in live exercises and Q&amp;amp;A to solidify your learnings and get personalized guidance from Frederik.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Unlock hidden insights&lt;/strong&gt;: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey.&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.accutics.com/deep-dive-the-perfect-marketing-3"&gt;&lt;img src="http://video.accutics.com/64968561/100745452/2896e5048fd22e3c3d73906e0caebd24/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>Fun with Derived Fields - Customer Journey Analytics' Most Exciting New Feature</title>
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            <description>&lt;p&gt;&lt;p&gt;Adobe Customer Journey Analytics is one of the hottest topics in the analytics industry. As the successor to Adobe Analytics, it offers a rich set of exciting new features and completely overhauled tools. One of those features is Derived Fields, which (according to &lt;a href="https://www.fullstackanalyst.io/blog/adobe-customer-journey-analytics/its-finally-time-to-migrate-to-adobe-customer-journey-analytics/" target="_blank"&gt;some industry experts&lt;/a&gt;) holds a wealth of value for new and existing customers.&lt;/p&gt;
&lt;p&gt;Join Derek Tangren and Eric Matisoff from Adobe, as well as Frederik Werner from Accutics in this fun and engaging session to learn all about Derived Fields and experience the excitement!&lt;/p&gt;
&lt;p&gt;By attending this webinar, you will:&lt;/p&gt;
&lt;ul&gt;&lt;li dir = "auto"&gt;Learn what Derived Fields in Customer Journey Analytics are and how they work&lt;/li&gt;&lt;li dir = "auto"&gt;Understand how you can use Derived Fields to improve on long-time favorite features of Adobe Analytics&lt;/li&gt;&lt;li dir = "auto"&gt;Discover some entirely new and exciting applications and use cases&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Join us at September 12, 5pm CET (11am Eastern, 8am Pacific)&lt;/p&gt;
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            <media:title>Fun with Derived Fields - Customer Journey Analytics' Most Exciting New Feature</media:title>
            <itunes:summary>Adobe Customer Journey Analytics is one of the hottest topics in the analytics industry. As the successor to Adobe Analytics, it offers a rich set of exciting new features and completely overhauled tools. One of those features is Derived Fields, which (according to some industry experts) holds a wealth of value for new and existing customers.
Join Derek Tangren and Eric Matisoff from Adobe, as well as Frederik Werner from Accutics in this fun and engaging session to learn all about Derived Fields and experience the excitement!
By attending this webinar, you will:
Learn what Derived Fields in Customer Journey Analytics are and how they workUnderstand how you can use Derived Fields to improve on long-time favorite features of Adobe AnalyticsDiscover some entirely new and exciting applications and use casesJoin us at September 12, 5pm CET (11am Eastern, 8am Pacific)
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            <itunes:author>Accutics</itunes:author>
            <itunes:duration>01:02:37</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;Adobe Customer Journey Analytics is one of the hottest topics in the analytics industry. As the successor to Adobe Analytics, it offers a rich set of exciting new features and completely overhauled tools. One of those features is Derived Fields, which (according to &lt;a href="https://www.fullstackanalyst.io/blog/adobe-customer-journey-analytics/its-finally-time-to-migrate-to-adobe-customer-journey-analytics/" target="_blank"&gt;some industry experts&lt;/a&gt;) holds a wealth of value for new and existing customers.&lt;/p&gt;
&lt;p&gt;Join Derek Tangren and Eric Matisoff from Adobe, as well as Frederik Werner from Accutics in this fun and engaging session to learn all about Derived Fields and experience the excitement!&lt;/p&gt;
&lt;p&gt;By attending this webinar, you will:&lt;/p&gt;
&lt;ul&gt;&lt;li dir = "auto"&gt;Learn what Derived Fields in Customer Journey Analytics are and how they work&lt;/li&gt;&lt;li dir = "auto"&gt;Understand how you can use Derived Fields to improve on long-time favorite features of Adobe Analytics&lt;/li&gt;&lt;li dir = "auto"&gt;Discover some entirely new and exciting applications and use cases&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Join us at September 12, 5pm CET (11am Eastern, 8am Pacific)&lt;/p&gt;
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